Passionate and motivated lifestyle apparel designer with a proven track record of extraordinary success in the workplace and academics, specializing in innovative product designs and development expertise, such as surface texture creation, digital skills, material research and implementations, product competitive research, AI implementation, and planning. Organisational soft skills such as team management, collaboration skills, time management, commercial awareness, leadership, and positivity.

Facing organizational challenges, being involved in multi-product design & development, conducting business competitiveness investigations, executing pragmatic experiments on product performance, analysis, interactive research, small team management, learning business challenges, collaboration with designers, artists, and craftsman, accepting criticism, finding common grounds to the disagreements has helped me develop my skills in my current and previous roles over the past 7+ years.

I believe in utilizing a research-oriented design methodology involving an individualistic product design approach. This includes defining an intrinsic product range plan specifically tailored for the targeted market, identifying essential market-thriving products, offering solutions to challenges, and providing competitive price points and marketing approaches that cater to various customer groups and demographics.

I currently work as a collaborative designer, providing support to facilitate design ideas and creative solutions. My role involves offering competitor analysis, suggesting key market intelligence, and suggesting on apparel and accessory assortments for brands such as Gap, Old Navy, H&M, Next, and Tchibo, which led to the overall order growth from 28% to 66% in the first quarter of 2025.

I am a highly organized and approachable individual with a strong focus on achieving goals and delivering results. I am confident that my skills and experiences are a match for a product design management or development lead position. I can add significant value to any design team and provide the support required to achieve the business objectives.