Passionate and motivated lifestyle apparel designer with a proven track record of extraordinary success in the workplace and academics, specializing in innovative product designs and development expertise, which involves surface texture creation, digital skills, material research and implementations, product competitive research, AI implementation, and planning. Organisational soft skills such as team management, collaboration skills, time management, commercial awareness, leadership, and positivity.

Facing organizational challenges, being involved in multi-product design & development, conducting business competitiveness investigations, executing pragmatic experiments on product performance, analysis, interactive research, small team management, learning business challenges, collaboration with brand’s designers, artists, and craftsman, accepting criticism, finding common grounds to the disagreements has helped me mature my professional hard and soft skills in my current and previous roles over the past 7+ years.

I believe in utilizing a research-oriented design methodology involving an individualistic product design approach. This includes defining an intrinsic product range plan specifically tailored for the targeted market, identifying essential market-thriving products, offering solutions to challenges, and providing competitive price points and marketing approaches that cater to various customer groups and demographics.

I currently work as a collaborative designer at Shanghai Weishi Industrial Co., Ltd., providing support to facilitate the development of design ideas and creative solutions to the brands we work with. My role involves conducting competitor analysis, providing key market insights, and recommending apparel and accessory assortments, creating moodboards, Tech-packs, and 2D CADs for brands such as Gap, Old Navy, H&M, Next, and Tchibo.

I am a highly organized and approachable person with a strong focus on achieving goals and delivering results. I have been happily and successfully contributing to my current design position since 2019, providing the support required to achieve business objectives and gaining valuable professional experiences.